Blog
Notes from actually running ecommerce — ops, pricing, growth, and the MENA realities.
Ops & fulfillment
How I run pick-and-pack for a 4,000-SKU store
The layout, labeling, and checks that keep a high-SKU warehouse shipping accurately at volume.
May 30, 2026
MENA / Egypt ecommerce
Cutting COD return rates in Egypt
Cash on delivery drives returns. Here are the levers that actually move the number without killing conversion.
May 28, 2026